* Stages:
- Film Production occurs from an initial idea for a story, through script-writing, casting, editing and screening the finished product before an audience.
Occurs in 5 phases:
- Development - Scrip-writing, viability testing, gather resources.
- Pre-Production - Logistical planning, creative planning, rehearsals & tests, fabrication of art.
- Production - Edit picture, sound design, visual effects & titles, mastering.
- Distribution - Delivery, Marketing.
* Viability Testing: Evaluating a project to determine the producing challeneges before goign to production.
* Execution: Carrying out or putting effect to a plan.
Distribution:
* Accomplished through many ways:
- Theatrical release
- Home entertainment release
- Television program or broadcast syndication
- Digital distribution
- Standard release
- Simultaneous release
- Straight-to-video release
- Internet release
Marketing:
* Film Promotion.
Techniques:
- In Theaters: Trailers/film posters/slideshows/standees/cardboard 3D displays.
- Television & Radio.
- Internet: Paid advertisements/cross promotion comic special editions.
- Merchandising: Paid co-branding/co-advertising/Promotional giveaways.
- Promotional Tour.
Exhibition:
- Digital exhibition allows non-mainstream films to become more accessible.
Independent cinemas have the capability to screen more films because digital distribution & exhibition is cheaper than traditional methods.
Exhibition of film primarily involves the ownership, management, & operation of cinemas. (Mainstream and Independent.)
Problems involved with exhibitors:
- Shifting market conditions
- Strong competition
- Effects to achieve monopolization of the field
- Government regulatory actions
- Costly investment in new technologies
Exhibition is the retail branch of the film industry, but their public screening.
The Film Value Chain:
- An industry value chain (or system) could be summarized as a connected series or activities, that combine to create, & deliver, a product (or value) to customers. These activities could include research and development, manufacturing, packaging, marketing & distribution.
- In short-hand, describes the different life stages of a film, from production through to exploitation of a variety of windows.
Swede:
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At the beginning of this swede, the camera is facing up at the characters, enabling them to be the main focus of the shot. The use of somebody behind the camera humming the a tune from grease, as apposed to playing the actual tune itself, allows the scene to already be more humorous as the tune is being hummed out of tune.
After focusing on the characters staring at each-other for a few seconds, a jump-cut is then used, showing the characters now hugging. This suggests emotion as it is down in a quick, clumsy, un-seamless way. and adds to the comic feel of the scene.
The swede, throughout, makes continuous references to the actual film itself, by taking lines from the film and replicating scenes from the movie.
The characters acting ability, in the swede, is very amateur, which adds to the hilarity and fun - nature of the swede as a whole.
I enjoyed watching this swede very much as, Grease is my favorite film, and seeing it being parodied in such a way, just allows me to appreciate, and enjoy it more.
